Posted on April 18, 2018
Marketing any type of medical practice is difficult to do in a tasteful manner. One method that’s receiving positive results is through sponsored editions of children’s books. It’s especially popular with family practices.
With a sponsored edition, the physician, dentist, clinic or hospital information is featured. The back page of the book is typically customized to include information about your practice, but you can also choose to modify one of the front pages to include discussion questions that relate to your practice, a personal letter, information about a specific product or service, or general information about your practice.
Sponsored editions can be provided in the waiting room for children and parents to read, or copies can be distributed to new patients. The book can even be mailed to patients as a thank you or a reward for youngsters to promote return visits. Some medical practices prefer to keep a supply of books on-hand to sell to patients who love the story and artwork. Sponsored editions can also be donated to service clubs such as the Kiwanis or Rotary clubs for use as a fundraiser. There’s really no limit to the ways a medical practice can utilize the book for promotional purposes.
Utilizing sponsored editions has the advantage of reaching parents while also engaging children. Building pleasant memories for children at the doctor’s office can have far-reaching results. The children of today are the parents of tomorrow, and a sponsored edition can lead to continuity of care with the children of your current patients.
Sponsored books can be especially compelling for children waiting to see their doctor or dentist. Every physician knows the fear that a visit to the doctor’s office can engender in young children and the book can help allay those fears. We’ve all seen children tightly clutching a favorite toy or book on their way to the examination room. Those children could be clutching their very own copy of a book that they will read for years, and share with other children, compliments of your practice.
Posted on April 2, 2018
Marketing and advertising sound very complicated especially to dentists that are more focused on helping patients out. Some people may even think that these two methods are really expensive. Actually they really are expensive if you resort to TV advertisements and other outdoor methods. Plus a lot of companies including dentist clinics are actively using these methods because they continue to work even prior to the Internet. But now that the Internet has gone mainstream, so many Internet marketers are trying to capitalize by utilizing easy and cheap methods to promote their business. Dentists should catch on with this also because not many dentists are actively promoting. Know these easy and cheap ways to boost your dentist business to stay ahead of the competition.
Place your Dentist Business on the Map
Search engines used to be the source of all information, but when it comes to local information and places, map services are available like Google Maps. Putting your business on Google Maps is easy and they allow a free listing along with free updates as well as free insights. There is a pretty comprehensive tutorial presented that teaches you so that your business is searchable and the location is traced.
You might be thinking that classified ads may not be worth the effort since it limits you to a certain group of people. Actually exposing ads to a certain group of people isn’t so bad considering the easy effort that needs to be done. To offset this, you can post multiple ads in multiple advertisement sites to boost effectiveness. For even better performance, you can purchase advertisements for a small fee and get even better exposure. Do this only when you’ve mastered the basics in advertising. Regardless of the method, most classified ads get index so technically they can search engine traffic as well.
Forums are communities where people can exchange ideas on a number of topics depending on the theme of the board. Dentist forums could be rare, but you can also advertise in health forums as long as their rules are not against it. Just register, fill up your small profile and add a link to your website on your signature and you might squeeze in some extra hits.
Have you ever had this moment where you wanted to make a commercial for your dental business, but couldn’t? It is now possible thanks to video marketing because with the help of a webcam, you can record videos of yourself explaining the positive things about your dental clinic. To see is to believe for a lot of people and these people often feel more comfortable reading public content. Even if you don’t have videos to upload, you can always create some cool slide shows via online tools with audio in the background to make your business and website more attractive.
Many of these methods are surprisingly free while the others are cheap and exceptional. Try out each of the method and stick to the one you like until you are ready for another category.